Yamaha needs to beef up their marketing... Nearly everyone who's ridden with me their first time didn't say much about it at all upon first glance. pretty much "oh, you got a sxs that's cool"... then once we're off riding, it's "damn, this thing is nice" - "man, I like this thing, what is it again?" - "this thing rides smooth as hell" - "what did you say this was again?" - "I might get one of these things, this is a yamaha what?"
I just chuckle, bc it's all the same, meh at first, then they start talking it up without me saying anything at all.